Enterprise & Entrepreneurship
Why study Enterprise and Entrepreneurship?
Entrepreneurs are essential to our society because they build the economic engines that help our economy grow. They foster technological and social change, and their innovation and creativity forge our future. Through a combination of class work and enterprise projects students can learn and practice entrepreneurship in a real environment. Students will receive a thorough and practical understanding of the issues involved in both starting a business and fostering innovation in a corporate setting allowing them to progress into the business world or into higher education.
- Qualification
- BTEC National Extended Certificate
- Course length
- Two years
- Exam board
- Pearson BTEC
- Assessment
- External + internal
Course introduction
The Pearson BTEC National Extended Certificate in Enterprise and Entrepreneurship is an Applied General qualification for post-16 learners who want to continue their education through applied learning and aim to progress to higher education and ultimately to employment in the enterprise sector. The qualification is equivalent in size to one A-level.
A BTEC National Extended Certificate is an academic, practical and vocational course where you will learn by completing projects and assignments that are based on realistic workplace situations and activities in addition to a number of externally set tasks and exams.
- Course Title
Enterprise and Entrepreneurship – BTEC Level 3 National Extended Certificate
- Examination Board
Pearson BTEC
- Linear Qualification?
No
Entry requirements
Sixth form entry
requirements. Merit in Enterprise and Entrepreneurship if studied at Level 2
Course content
BTECs embody a fundamentally learner-centred approach to the curriculum, with a flexible, unit-based structure and knowledge applied in project-based assessments. They focus on the holistic development of the practical, interpersonal and thinking skills required to be able to succeed in employment and higher education.
What you will study
The course is made up of four units (or subjects) which cover the broad range of the enterprise sector. Two of the units are assessed internally through the production of a portfolio of evidence. This evidence is generated through written assignments, presentations or practical demonstrations. Two of the units are assessed externally through an exam and set tasks.
Course journey
Workbook checks, keyword tests, 5-a-day and practice to fluency accompany the course. The route shown leads towards university, degree apprenticeship or the workplace.
Year 12 Unit 1 Enterprise and Entrepreneurs
Explore the nature of enterprise: what is enterprise, features of enterprise and types of enterprise. Investigate motivations for entrepreneurship: mindset of an entrepreneur, motivation when starting a new venture, barriers to setting up a venture and importance of entrepreneurship to the economy. Examine the opportunities and constraints for enterprises and entrepreneurs: external influences, competition and competitive advantage, government and non-governmental support. Examine the entrepreneurial skills required to launch an enterprise: entrepreneurial skills, assess potential enterprise opportunities and develop the idea. Submission of Unit 1 NEA.
Year 12 Unit 3 Personal and Business Finance
Understand the importance of managing personal finance: functions and role of money, different ways to pay, current accounts and managing personal finance. Explore the personal finance sector: features of financial institutions, communicating with customers, consumer protection in relation to personal finance, and information, guidance and advice. Understand the purpose of accounting: purpose of accounting, types of income and types of expenditure. Select and evaluate different sources of business finance: sources of finance and sources of internal and external finance. Break-even and cash flow forecasts: break-even analysis and cash flow forecasts. Statements of comprehensive income and financial position and evaluate a business’s performance: statement of financial position, measuring profitability, measuring liquidity, measuring efficiency and limitations of ratios. Past papers, exam technique and Unit 3 external exam.
Year 13 Unit 2 Developing a Marketing Campaign
Principles and purposes of marketing: the role of marketing and influences on marketing activity. Using information to develop the rationale for a marketing campaign: needs and wants of customers, market research methods and developing the rationale. Planning and developing a marketing campaign: marketing campaign activity, marketing mix, the marketing campaign and appropriateness of marketing campaign. Activity 1 exam preparation, Activity 2 exam preparation and Unit 2 external exam.
Year 13 Unit 8 Entrepreneurship and Intrapreneurship in Practice
Explore the environment in which an enterprise operates: enterprise risks, influence of stakeholders and features of the environment. Intrapreneurship within an enterprise: teams and organisational structures, leadership and management styles, attributes and qualities of a successful intrapreneur, monitoring and decision making. How can an intrapreneur contribute to the success of an enterprise? Submission of Unit 8 NEA.
Unit One: Enterprise and Entrepreneurship
In this unit, you will gain an overview of the importance of both enterprise and entrepreneurs to the local and national economy. You will explore their creativity and mindset as you look at real-life enterprise and entrepreneurs, and investigate the skills required to be successful. You will also look at the risks, opportunities and constraints faced by entrepreneurs in setting up their venture, assess the feasibility of a range of potential enterprise opportunities and then develop and present one idea for a local enterprise.
Unit Two: Developing a Marketing Campaign
Marketing is a dynamic field central to the success of any business. You will gain an understanding of how a marketing campaign is developed. You will explore different stages of the process that a business goes through when developing its campaign and develop your own campaign for a given product/service.
Unit Three: Business and Personal Finance
This unit includes aspects of both personal and business finance. Personal finance involves the understanding of why money is important and how managing your money can help prevent future financial difficulties. The business finance aspects of the unit introduce you to accounting terminology, the purpose and importance of business accounts and the different sources of finance available to businesses.
This unit will help you to analyse profitability, liquidity and business efficiency. It will give you the knowledge and understanding to manage your personal finances and will give you a background to business finance and accounting as you progress to employment or further training.
Unit Eight: Entrepreneurship and Intrapreneurship in practice
In this unit, you will explore the characteristics of successful entrepreneurs. You will also investigate the strategies employed by enterprises to develop and use entrepreneurial skills in their own workforce. This will involve you undertaking research on local enterprises which could involve activities such as formal or informal work experience, interviewing local business owners/managers or visiting local enterprises to investigate their structure and workplace practices.
Assessment
BTEC
| Year 1 | Year 2 |
|---|---|
Unit One: Enterprise and Entrepreneurship Unit Three: Business and Personal finance Mandatory unit with an external examination in June of Year 1 Mandatory unit: A piece of coursework written and assessed internally, verified by Pearson | Unit Two: Developing a Marketing Campaign Unit Eight: Entrepreneurship and Intrapreneurship in practice
Optional unit: A piece of coursework written and assessed internally |
Future pathways
The content of this qualification has been developed to ensure that it supports progression to higher education. Employers and professional bodies have also been involved and consulted, to confirm that the content is appropriate and consistent with current practice for learners who may choose to enter employment directly in the enterprise sector.
When studied with other Level 3 qualifications, learners can progress into higher education on combined courses. Students could also progress to Higher Apprenticeships in areas such as business administration, marketing, accounting, sales or enterprise. The qualification will also give students the skills to enter the self-employed market.
Contact the subject team
Ask questions about the course and discuss your choices with us.
Mrs G Buckley: gbuckley@wilmslowhigh.com